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Culture in Real Estate

Luke Babich: Remember the Human Being on the Other Side – Joel Goldberg Media

Culture / June 14, 2022

My keynotes as a motivational speaker oftentimes address culture. How is a strong one built? How can can companies improve theirs? In my twenty-five years as a sports broadcaster, every team of every game I’ve called has its own unique set of strengths. But a solid culture is what really separates the good from the great, and has always been the common denominator of championship teams. This week I had the pleasure of interviewing a bona fide disruptor. In real estate, a team’s culture is just as pronounced as in sports.

He’s the serial entrepreneur and the political prodigy behind the best kept secret in real estate. His first foray into politics was at the age of 22, with a grassroots campaign aimed at returning his hometown to glory. He finished in a close second, but with eyes opened to the influence property ownership has on shaping local communities.

Five years later, he’s the quiet riot who’s shaking up an entire industry. Meet Luke Babich, CEO and Co-Founder of Clever Real Estate, the revolutionary approach to buying and selling. By creating a more affordable process, his startup from The Lou is opening more doors to home ownership than ever before, bridging divides from coast to coast and celebrating diversity as the asset it is.


SINGLE: Real Fair Real Estate

Buying a home is the biggest investment you will ever make. But because most people do it so infrequently, they don’t build expertise or know how to self-advocate. Luke founded Clever with a mission to make the process more fair, transparent and affordable. It provides educational products as well as a platform to connect buyers with top agents across the country. The result is advantages for homeowners that are far greater than traditional models.


DOUBLE: Human-Centric Culture in Real Estate

With the amount of technology and analytic tools available to assist in the home buying process, it can be easy to forget who is on the other side of the process. They are real people on their own life journey who may not fully understand the process. At Clever, remembering the human being on the other side is central to its culture, and they key to creating the synergies that set it apart. “That’s what makes the magic that starts to compound. It feels different,” said Luke.


TRIPLE: Give Purpose, Get Performance

Clever recently conducted a study and found that the Great Resignation isn’t being driven by a lack of compensation, but rather, a lack of purpose. At Clever, its culture has always focused on measuring outputs instead of inputs, and this unique twist on the traditional business model has given it an advantage in today’s environment. Luke encourages employees to nap, workout or whatever else they need to do during the 9-5 workday to be their best. As long as it doesn’t negatively impact performance, there will never be a conversation.


HOME RUN: Creating Identity

During the pandemic Clever grew 3-4 times in size, so the majority of employees have never actually met each other in person. But that hasn’t dampened the culture of gratitude that has been central to Clever since its inception. To conclude each week, the entire company joins on very crowded Zoom call. On it, they give a shoutout to a colleague who recently helped them swing bigger. It’s a tradition that has helped preserve a sense of cultural identity, despite employees being scattered across the continent.

Listen to the full interview here or tune in to Rounding the Bases every Monday and Thursday, available wherever you get your podcasts.

Learn more about Culture in Real Estate from Joel

Book Joel Goldberg for your next corporate event. He draws on over 25 years of experience as a sports broadcaster. In addition, he also brings unique perspectives and lessons learned from some of the world’s most successful sports organizations. Whatever your profession, Joel is the keynote speaker who can help your team achieve a championship state of mind.

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